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P&G Launches eStore, Tests Marketing Concepts

Published on February 07, 2010
Procter & Gamble, maker of Head & Shoulders and Pampers, is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that, when successful, can be reapplied across P&G's retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales.