Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Marcal Campaign Stamps Packaging with ‘Environmental Facts’

Published on June 21, 2010
Knowing that more than one-third (35%) of U.S. consumers are willing to pay more for environmentally-friendly products (per a survey from Mintel), Marcal Manufacturing has added an "environmental facts" panel on its paper goods packaging. The manufacturer of 100% recycled paper now highlights environmental data it says is critical to its products manufacturing process on every Marcal Small Steps package.