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- Online Advertising to Leap 14% in 2011; Video, Mobile Particularly Strong
- TiVo Measures Online Video Viewing via Television
- Political Ad Spending to Double that Spent in 2008, Reach $4.2B
- DOOH Company Expands Network in Doctor Offices
- News Corp Names Viacom’s Greg Clayman Publisher of Digital Newspaper
- Total Cable Subscribers Slip while Satellite, Telecomm Companies See Boost
- Clear Channel Airports App Makes Use of ‘Searchless Search’
- AMP Campaign via Gas Station TV Sends Purchase Intent Soaring
- Interactive Marketing Roundup 8-27-10: Why Social Media Metrics Don’t Matter
- OOH Ad Revenue Bumps 3.6% in Q2
- What a Twitter Shortener Could Mean for Marketers
- E-mail Drives Consumer Purchases. Does Anything Else Matter?
- Vail Resorts Mobile App Lets Users Check In on the Slopes
- Marketing Data Roundup: Four reasons why we forward links and videos
- Top Industry News for 9-02-10: AOL inks new five-year search ad deal with Google
- ‘The Daily Wrap:’ Burger King, Amazon, Bashas’
- Consumer Confidence Rebounds in August - Update
- Retail Email Volume Grows 8% Annually in August
- ‘The Daily Wrap:’ Dollar General, Wal-Mart, Hannaford
- State of US Same-Store Sales - July 2010 and Quarterly Data Update and Full-Year Outlook
- RPI Declines 4th Straight Month - Update
- ‘The Daily Wrap:’ Blockbuster, Kroger, Borders
- Mature Consumers Appreciate Brand Daring
- eBay, Wal-Mart Receive Most Visits – Update
- ‘The Daily Wrap:’ Ikea, Best Buy, Johnny Rockets
- Online Ad Growth to Outpace Total Ad Growth
- Worker Share of Heath Insurance Grows 14%
- Jay-Z Cashes in on Hip-Hop
- Lexus, Hummer Lead Dealer Service Satisfaction
- Top Radio Advertiser Product Category - 08-23-10
- Consumers Like Facebook Discounts
- Tiger Top Sports Earner
- Flow of Illegal Immigrants Slows
- Over-the-Air Radio Revenues Grow 4%
- Top Radio Advertisers - Hardware / Home Improvement - July 2010
Cumulus Revenues Jump 5.7% in Q2
Cumulus reported that second-quarter revenues were up 5.7%, to $69.8 million, with broadcast revenue up 5.8% to $68.8 million.
Net income was down in the quarter, to $12.3 million, from $14.1 million. The revenue gain came mainly from national accounts, political, and internet-related revenue.
Political Spending to Drive Second Half
For the second half of the year, ad revenue will be primarily driven by political spending, the company believes.
Q1 Radio Sees Gains
The radio ad industry is on the mend following three years of negative growth. The first quarter of 2010 saw radio ad revenue grow 6%, to $3.7 billion - the best quarterly growth in nearly a decade, according to the Radio Advertising Bureau.
National spending jumped 19% to $568 million, while local spending rose 2%, to $2.5 billion, in Q1. Digital revenue (which includes websites, streaming and HD Radio) rose 18% to $123 million, while network revenue rose 6% to $260 million. Off-air revenue was flat, at $268 million.
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