Interactive Marketing Round-up 7-29-10: Old Spice Guy Sells Scent | Amazon Unveils Cheap(er) Kindle

Here’s a round-up of some of today’s top interactive marketing stories. For more in-depth coverage of the interactive space, visit our sister site, MarketingVOX.

—Omnicom’s OMD is launching Airwave, a mobile marketing consultancy, to help clients create long-term mobile strategies.

—PointRoll’s Ripple 6 now offers two ad units which display social networking conversations in real time - the second company in a week to unveil a display ad incorporating live social media content.

—As retail gets social, will it finally nail search, as well?

—Old Spice viral campaign actually DID convert to sales, after all.

—Amazon is unveiling a new Kindle ereader, the Kindle Wi-Fi, at $139.

—Turner unveils two dedicated websites offering viewers access to TV shows.