- Gannett kicked off its corporate branding campaign; the goal is to communicate that the company typically identified as the nation's largest newspaper publisher and a major owner of TV stations has evolved into a forward-looking digital power. The company's properties will begin to prominently identify themselves as part of Gannett. Ads will appear in USA TODAY and Gannett's 81 community newspapers and on its 23 TV stations and more than 100 digital properties, including Captivate, which programs TV-like screens in nearly 9,000 elevators and lobbies. Gannett declined to say how much it will spend on additional ads in national cable news channels, digital, print, and social media, writes USAToday.com.
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