Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Follow us on Twitter!

Magazine Closings Accelerate in Q2 2009

Print | 20 hours, 54 minutes ago

A total of 187 new American and Canadian magazines have launched so far this year, but a much larger number - 279 titles - have shuttered operations, a trend which has accelerated in Q209, according to MediaFinder.com.

Regional Interest magazines,… More »

Danoo Acquires IdeaCast from NCM

Outdoor | 21 hours, 30 minutes ago

Location-based media network Danoo has acquired IdeaCast from National CineMedia, operator of the largest digital cinema network in North America for cinema advertising, for an undisclosed sum.

The move helps consolidate the highly fragmented digital out-of-home industry, creating one of the largest digital media platforms in… More »

Upfront Update, 7-6-09: Market to Move this Week, Networks Lose Edge

Feature | 21 hours, 47 minutes ago

July 6: As Economy Shows No Signs of Improvement, Balance Shifts to Buyers

Though the upfront market was still mostly stagnant at the end of last week, with only one major deal rumored - between NBCU and GroupM, with both sides denying that anything had closed -… More »

General Mills Boosts Marketing 25% in Fiscal Q4

Direct | 21 hours, 50 minutes ago

General Mills, which increased its domestic marketing spending 25% in its fiscal fourth quarter (March-May), says it will boost spending over the next year by high single-digit percentages, writes MediaPost.

The increased spend has been successful in goosing net sales growth, CEO Ken… More »

TV Ads Most Helpful; Web Banners Most Ignored

Television | 4 days, 21 hours ago

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive.

In terms of… More »

Radio One, Citadel Outlooks Look Grim, Clear Channel Eases Closer to Bankruptcy

Radio | 4 days, 21 hours ago

Moody’s Investor Services has raised Citadel’s probability to default, while Standard & Poor’s has downgraded its rating of Radio One, saying the radio group is borrowing more money than allowed under its various lending covenants.

Meanwhile, Clear Channel’s creditors are still determined to force the company… More »

Google to Target Users by FICO Score

Interactive | 5 days, 21 hours ago

Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores.

The initiative will be launched in tandem with Compete, which has a database of about 2 million… More »

Print

Outdoor

Television

Direct

Radio

Interactive