Pfizer has consolidated all media buying for its Wyeth DTC brands under Carat, sending an additional $250 million in billings to the Aegis-owned shop.
Carat was Pfizer’s media buyer and planner of record prior to the merger with Wyeth last year, at which time media buying and planning was moved in-house. Now, the total Pfizer account in Carat’s hand is likely worth more than $1 billion in...
Continue Reading »
Captivate Network is claiming an audience of over four million employed, high-income consumers who watch the company’s elevator screens and use the content to make purchasing decisions.
The company’s claims are based on a survey conducted by Nielsen. The survey showed that Captivate delivers more than 31 million impressions to over four million professionals in the 25-54 demo in an average...
Continue Reading »
Repo Men, which opens March 19, is using barcode technology in its promotion.
Plot and Promotion Meet
The movie is set in a future where people can buy artificial organs called “Artiforgs” from a company named The Union, explains Mobile Marketer (via MarketingVOX). They are very expensive and can be bought on credit, but if a recipient misses a payment a Repo Man, who keeps track of payments...
Continue Reading »
For the first time in the last three recessions, it will not be Baby Boomers at the heart of the economic recovery, because the recession has taken a bite of the demo’s savings and retirement accounts. This time around, it is the Gen Xers and Millennials who will be driving the recovery, according to a new study from PricewaterhouseCoopers.
The strict focus on bargain-seeking and saving is...
Continue Reading »
We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research. Mobile advertising will grow steadily, overtaking mobile coupons by 2013.
The study [pdf] indicates that the mobile retail market, which was worth $4.1 billion in 2009, will experience average annual growth of about 24% during the next four years to reach slightly more...
Continue Reading »
WPP’s global organic revenue fell 8.1% in 2009. In North America, organic revenue also fell 8.1%. North America accounts for about 35% of the company’s overall revenue.
Organic revenue fell 7% in the fourth quarter.
The areas to see the sharpest drops in organic revenue were Western continental Europe and the U.S. Argentina, India and Poland were the only countries to post organic revenue...
Continue Reading »
This year, the Academy of Motion Picture Arts and Sciences rolled out its first mobile app before the Oscars ceremony, which aired Sunday, should any fans not be able to catch the awards show on television.
Visitors that went to m.oscar.com were able to receive mobile alerts as well share pictures over Twitter and Facebook and view trailers for the nominated films. Live streams were not...
Continue Reading »
Access to Facebook via mobile browser grew 112% in the past year, while mobile Twitter access experienced a 347% jump, according to a new study from comScore.
Mobile Users Favor Facebook and Twitter over MySpace
In January 2010, 25.1 million mobile users accessed Facebook via their mobile browser, up 112% from 11.8 million mobile users in January 2009. While only 4.7 million mobile users...
Continue Reading »
Twitter, which has studiously avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers.
Search Ads on Twitter
Twitter is going to be linking ads on the site to search terms in a model that, while not new to the industry, is new to Twitter, according to AllThingsD.
There are some differences in the way Twitter is deploying the...
Continue Reading »
Coca-Cola is now operating its own digital billboard network, made up of 29 digital faces in 20 cities.
It is leasing space on which the billboards stand from outdoor media owners such as Clear Channel Outdoor and Boardworks, but it has acquired the billboards themselves for an estimated cost of $250,000 apiece.
Coca-Cola currently spends about $30 million per year on outdoor media, per Kantar...
Continue Reading »