Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
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Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
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Some 71 percent of U.S. consumers rate corporate America’s reputation as poor, but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) survey, MarketingCharts reports.
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Kimberly-Clark is getting a jump on back-to-school season with on-package labeling and POP signage inviting consumers to sign up for a sweeps. The winner’s child’s school will get 100,000 box top labels (the equivalent of $10,000), as well as a concert from Jordan Pruitt.
A majority of companies - about 45 percent - have some kind of marketing accountability program in place, according to a survey by the Association of National Advertisers and Marketing Management Analytics. That’s an increase of 14 percent over last year, the survey found.
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Multichannel shoppers spend nearly twice as much on goods and services as their single-channel counterparts, but they are also more astute about pricing and most likely to purchase from multiple retailers, according to (pdf) a study from Opinion Research Corporation (ORC), writes MarketingCharts.
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Nearly two-thirds of Americans surveyed in April 2008 say their households have cut back on spending in the last 12 months, according to the MarketTools May/June 2008 Insight Report on American Spending, MarketingCharts reports.
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The Sunday Times is relaunching on July 6 with more color, a new masthead, a new font and an updated slogan, in a move designed to make the paper bolder and brighter while maintaining its authority, says Sunday Times editor John Witherow.
American Jewish Life magazine is ending its seven-year run due to financial challenges.
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With 1,211 titles, up from 1,125 in 2007, the Legal category has more newsletters than any other in 2008, according to the newly released 2008 edition of the Oxbridge Directory of Newsletters, which lists 15,185 U.S. and Canadian newsletters - via MarketingCharts.
Driven by market capitalization growth in emerging economies, the wealth of the world’s high net worth individuals (HNWIs) increased 9.4 percent to $40.7 trillion in 2007, according to the 12th annual World Wealth Report from Merrill Lynch and Capgemini (via MarketingCharts).
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Local online video ad revenues will skyrocket in the next few years, increasing from $10.9 million in 2007 to $1.5 billion by the end of 2012 - a compound annual growth rate (CAGR) of 167.8 percent - according to The Kelsey Group’s U.S. Local Video Forecast (2007-2012), writes MarketingCharts.
Worldwide spending on internet advertising will total $65.2 billion in 2008, or nearly 10 percent of all ad spend across all media, and grow 15-20 percent a year to reach $106.6 billion in 2011, or 13.6 percent of total ad spend, according to IDC’s Digital Marketplace Model and Forecast, writes MarketingCharts.
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JC Penney has unveiled a strategic plan that includes significantly reduced expenditures in order to “effectively balance support of the merchandise and marketing initiatives that differentiate JC Penney with the goal of maintaining a strong financial position,” said Myron Ullman, chairman and CEO, in a statement.
Publicis has launched an umbrella operating unit that aims to boost performance in the fast-growing mobile advertising market by combining the resources of Starcom, MediaVest, Zenith Optimedia and Digitas.
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China will become the second-largest retail market after the U.S., with retail spending expected to reach $1.4 trillion by 2012, according to TNS Retail Forward.
As gas prices drain wallets, Jack in the Box executives claim to feel consumers’ pain, and are offering to help ease the crunch with a free taco promotion.
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Henry John Heinz said “to do a common thing uncommonly well brings success,” and Heinz Ketchup is apparent proof of that maxim, ranking consistently among top brands in Harris Interactive’s EquiTrend brand-equity study - and claiming the No. 1 equity score in 2008, reports MarketingCharts.
Consumers both want and expect online merchants to provide personalized experiences and product recommendations based on shopping behavior, according to a MyBuys/e-tailing group survey of 1,345 online consumers - MarketingCharts writes.
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Alcoholic beverage purchases may be somewhat recession-proof, with the declining economy having only a mild impact on consumers’ purchases at off-premise locations, such as grocery, liquor, convenience stores, warehouse clubs and other stores, according to Nielsen, writes MarketingCharts.
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