Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
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Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the lead sponsor of the series.
Google is charging higher rates for financial services advertising, with mortgage companies paying the biggest increases, at 35 percent higher than at the end of last year.
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A new website called UnSoldSpace.com has launched, claiming to give media buyers campaign-building tools and services designed to help them plan and buy out-of-home media from pre-qualified, self-selected suppliers.
Radio and word-of-mouth are the top sources for “music influencers” (those who are influential online among digital music fans) to discover new music, according to a new study from Jupiter Research.
TiVo subscribers suddenly have a seemingly endless number of videos available to them via their set-top boxes thanks to a deal between TiVo and YouTube.
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Merger and acquisitions deal value in the first half of 2008 for media, information, marketing services and related technologies was down significantly, though the number of transactions was up slightly, reported the Jordan, Edmiston Group, Inc. (JEGI) - via MarketingCharts.
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As marketers integrate their media campaigns, they are adding email and other digital media in ever-increasing numbers - though offline media remain vital to integrated campaigns, according to “the Integrated Marketing Media Mix” a report from the Direct Marketing Association (DMA), MarketingCharts reports.
The top marketing guy at the world’s largest advertiser - and the world’s largest consumer goods company - is stepping down.
Rupert Murdoch’s New York Post and Mortimer Zuckerman’s Daily News - bitter rivals for readers in the New York area - are considering making nice and combining some business functions to save costs.
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Ryan Seacrest’s America Top 40 has hit a milestone of nearly 500 radio stations worldwide. The show continues to rank number one in New York, Los Angeles, Boston, Detroit and Minneapolis within its target demo of adults 18-34, according to Clear Channel Radio.
Arena Media Networks, an out-of-home video network with screens in more than 30 stadiums, has penned a deal with Nielsen to provide reporting on the reach of its screens.
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Xbox 360 owners can now play movies on demand through their consoles via a deal between Microsoft and Netflix.
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TargetSpot, the ad sales network serving online radio, gained nine more radio groups recently, bringing its portfolio of station partners to over 600.
Gay, lesbian, bisexual and transgender adults are less comfortable with financial services providers than heterosexual consumers, according to a recent national survey conducted online by Harris Interactive and Witeck-Combs Communications, reports MarketingCharts.
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Nearly a quarter of the world’s population (some 1.4 billion people) - will use the internet on a regular basis in 2008 - and that number is expected to surpass 1.9 billion, or 30 percent of the world’s population, in 2012, according to IDC’s Digital Marketplace Model and Forecast, MarketingCharts reports.
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NBCU may break a record of its own with the Summer Olympics next month, set as it is to pull in more than $1 billion in ad revenue for the summer games.
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Yahoo has rejected yet another offer from both Microsoft and Carl Icahn. On Friday, Microsoft offered to buy its search business if CEO Jerry Yang and his board were replaced by Carl Icahn and directors of his choice.
Ann Marie Lipinski, editor of the Chicago Tribune, announced in a memo to staff that she is resigning her post after seven years in the position.
Glam Media, the top women’s online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical, according to MarketingVOX:
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