A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
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Wal-Mart is phasing out its current satellite-delivered media network of screens in stores and replacing it with a new digital network. The rollout, to about 300 stores and to all superstores, will be completed in time for the holiday season.
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Target plans four pop-up stores - or “bullseye bodegas,” as the retailer is calling them - for Manhattan. The shops will preview clothes from 22 designers, and will be open Sept. 12 - 15.
A pilot program in Phoenix will deliver coupons via cell phone to Visa and Chase credit and debit card holders who sign up to receive them from their merchants of choice.
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Nielsen has released its first out-of-home TV ratings, in conjunction with Integrated Media Measurement Inc., of television-viewing in bars, fitness clubs, hotels, office buildings and airports. Results showed that Fox dominated prime time non-sports programming from June 30 through July 27, and that cable pulled numbers comparable to broadcast.
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The CW is running an internet and mobile campaign for its new teen series, 90210, over the next three days. A “virtual billboard” promoting the series will take over the home page of mobile content site Myxer, which has a community of 12 million teens and twentysomethings.
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The U.S. Army has just unveiled the “Army Experience Center” in a major mall in Philadelphia, in the hopes of signing recruits after they have had the opportunity to “virtually experience multiple aspects of the Army,” says secretary of the Army Pete Geren.
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Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means they often have basic services that don’t include extras like data plans.
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TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
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A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
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Google and Verizon Wireless are reportedly on the verge of a deal that will make Google the official search engine for all Verizon-powered cell phones.
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Before the month is out, the U.S. just may overtake the U.K. as the top market for mobile web usage. Mobile internet access provider Bango says the U.S., which pulled about 18.9 percent of mobile web usage in July - just behind the U.K., which accounted for almost 19.4 percent of the worldwide total - is on trend to take the top spot.
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In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots — and ads — in his society will be able to visually identify him.
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Audi is the first automaker to launch an iPhone application. The Audi A4 Challenge is a game that lets users “test drive” the new 2009 Audi A4 through a series of increasingly difficult courses.
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College students are more likely to have computers than televisions in their dorm rooms. With that in mind, Fox is streaming the premiere of Fringe and Terminator: The Sarah Connor Chronicles online, at the same time they air on TV, to computer users on college campuses.
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Misery loves company The lousy economy is making itself felt in a variety of ways across the media landscape, with today’s news being particularly gloomy.
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Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
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Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
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