Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed in June, and Microsoft was the top display advertiser with 1.7 percent of views, according to comScore’s Ad Metrix service - MarketingCharts writes.
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Microsoft is in talks to sell online ad firm Avenue A/Razorfish to WPP Group, Advertising Age reports (via Marketing
VOX). Microsoft inherited Avenue A with its $6 billion aQuantive purchase in 2007.
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Google says it has plans to announce a major deal in the next few weeks that will give it more television inventory, increasing its reach significantly.
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Americans conducted 11.8 billion core searches in July (up 2 percent vs. June) as Google Sites slightly extended its lead in core search market share - by 0.4 percentage points - according to the monthly comScore qSearch analysis of the U.S. search marketplace (via MarketingCharts).
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For the first time in two years, Yahoo has grown the percentage of spending from major technology advertisers in North America and Asia-Pacific (APAC) at the expense of Google, according to Covario’s Q2 2008 Global Search Spend Analysis series - via MarketingCharts.
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Still besting Yahoo It appears Google has now secured its top ranking among U.S. web properties, having successfully held off erstwhile leader Yahoo for four months, according to a comScore Media Metrix monthly analysis of U.S. consumer activity at online properties (via MarketingCharts).
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WebTrends’ new Ad Director tool will improve search ad results by 44 percent on average, the web analytics firm claims.
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Highlighted listings on the map Microsoft’s Live Search Maps now boasts local ad support, reports the Virtual Earth Blog (via MarketingVOX). Programs include:
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A new high of nearly half (49 percent) of all internet users use search engines on a typical day, up from about one-third in 2002 - and closing in on the use level of email (60 percent of those online use email each day) - according to a new analysis from the Pew Internet & American Life Project (via MarketingCharts).
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The surprisingly positive results of last Friday’s Yahoo shareholder vote prompted Capital Research Global Investors to demand a recount, after which the group discovered that the proxy voting intermediary made “significant errors,” reports Mediapost (via MarketingVOX).
Parisian firm Publicis Groupe has purchased Performics Search Marketing, a division of DoubleClick that Google has been planning to sell.
The widely rumored AOL split from Time Warner will become a reality next year. In a release announcing the company’s second quarter earnings, Time Warner CEO Jeff Bewkes said the company will split its AOL access and media units.
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Only about 55 percent of search marketers integrate their search efforts with offline marketing efforts; the other 45 percent make no effort at integrating SEM with offline initiatives, according to a new study by iProspect and JupiterResearch.
A mutiny of ex-Google employees, and one from IBM, launched Cuil (”cool”), a search engine whose name comes from the Gaelic word for “knowledge” and “hazel.”
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Yahoo suffered a 19 percent drop in quarterly profit and net revenue, failing to meet Wall Street expectations of $1.37 billion. It also missed Thomson Financial’s consensus earnings estimate of 11 cents.
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Icahn Yahoo made a peace agreement with investor Carl Icahn, who for the last several months sought to oust its board and seize control of the company.
Google is charging higher rates for financial services advertising, with mortgage companies paying the biggest increases, at 35 percent higher than at the end of last year.
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As marketers integrate their media campaigns, they are adding email and other digital media in ever-increasing numbers - though offline media remain vital to integrated campaigns, according to “the Integrated Marketing Media Mix” a report from the Direct Marketing Association (DMA), MarketingCharts reports.
Yahoo has rejected yet another offer from both Microsoft and Carl Icahn. On Friday, Microsoft offered to buy its search business if CEO Jerry Yang and his board were replaced by Carl Icahn and directors of his choice.
SearchMe 'stack' Visual search engine SearchMe launched a feature that enables users to cluster their favorite webpages and share them via email, on blogs and on social networks.
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