Nearly half (45 percent) of search engine marketers do not integrate their search marketing efforts with offline channels, according to the iProspect Search Engine Marketing Integration Study, conducted by JupiterResearch, MarketingCharts writes.
Americans conducted 11.8 billion core searches in July (up 2 percent vs. June) as Google Sites slightly extended its lead in core search market share - by 0.4 percentage points - according to the monthly comScore qSearch analysis of the U.S. search marketplace (via MarketingCharts).
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For the first time in two years, Yahoo has grown the percentage of spending from major technology advertisers in North America and Asia-Pacific (APAC) at the expense of Google, according to Covario’s Q2 2008 Global Search Spend Analysis series - via MarketingCharts.
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WebTrends’ new Ad Director tool will improve search ad results by 44 percent on average, the web analytics firm claims.
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A new high of nearly half (49 percent) of all internet users use search engines on a typical day, up from about one-third in 2002 - and closing in on the use level of email (60 percent of those online use email each day) - according to a new analysis from the Pew Internet & American Life Project (via MarketingCharts).
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Parisian firm Publicis Groupe has purchased Performics Search Marketing, a division of DoubleClick that Google has been planning to sell.
Only about 55 percent of search marketers integrate their search efforts with offline marketing efforts; the other 45 percent make no effort at integrating SEM with offline initiatives, according to a new study by iProspect and JupiterResearch.
A mutiny of ex-Google employees, and one from IBM, launched Cuil (”cool”), a search engine whose name comes from the Gaelic word for “knowledge” and “hazel.”
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Yahoo suffered a 19 percent drop in quarterly profit and net revenue, failing to meet Wall Street expectations of $1.37 billion. It also missed Thomson Financial’s consensus earnings estimate of 11 cents.
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Icahn Yahoo made a peace agreement with investor Carl Icahn, who for the last several months sought to oust its board and seize control of the company.
Google is charging higher rates for financial services advertising, with mortgage companies paying the biggest increases, at 35 percent higher than at the end of last year.
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As marketers integrate their media campaigns, they are adding email and other digital media in ever-increasing numbers - though offline media remain vital to integrated campaigns, according to “the Integrated Marketing Media Mix” a report from the Direct Marketing Association (DMA), MarketingCharts reports.
Yahoo has rejected yet another offer from both Microsoft and Carl Icahn. On Friday, Microsoft offered to buy its search business if CEO Jerry Yang and his board were replaced by Carl Icahn and directors of his choice.
SearchMe 'stack' Visual search engine SearchMe launched a feature that enables users to cluster their favorite webpages and share them via email, on blogs and on social networks.
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Microsoft has announced plans to acquire Powerset, a “natural search” firm that launched last year.
Yesterday evening Google unveiled Ad Planner, a free media-planning tool that identifies websites for target audiences. The announcement was made during its 5pm talk at the Advertising Research Foundation’s New York media conference.
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Google leads in mobile internet search provider share (61% in the first quarter of 2008), followed by Yahoo (18%) and MSN (5%), according to Nielsen Mobile, which also released data on commerce conducted via mobile devices (via Marketing Charts).
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The vast majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months, according to research by E-consultancy and Clash-Media, MarketingCharts writes.
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Search leader Google continued its record growth in market share of searches and is up 5 percent year-over-year in May, accounting for 68 percent of searches in the US and 87 percent of searches in the U.K., according to the latest data from Hitwise, MarketingCharts writes.
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After months of drama, Yahoo has issued a statement announcing that talks with Microsoft about a liaison are over. A formal search partnership with Google has been inked, with Yahoo outsourcing search monetization to Google in a 10-year deal.
